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Privacy Policy

Last updated: February 2026

1. Who We Are

Lyfe Forge is an Australian AI content platform operated by Lyfe Forge Pty Ltd (ABN pending). We are committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

2. Information We Collect

We collect information you provide directly to us, including:

  • Name, email address, and account credentials when you register
  • Billing information (processed securely via Stripe — we do not store card details)
  • Content you create, brand profiles, and settings you configure in the platform
  • Communication you send us (support requests, emails)

We also collect information automatically when you use our platform:

  • Usage data, feature interactions, and session information
  • IP address, browser type, and device information
  • Cookies and similar tracking technologies (see our Cookie Policy)

3. How We Use Your Information

We use your personal information to:

  • Provide, maintain, and improve the Lyfe Forge platform
  • Process payments and manage your subscription
  • Send transactional emails (account confirmations, receipts)
  • Send product updates and marketing communications (you can opt out at any time)
  • Provide customer support
  • Comply with legal obligations

4. Google Services Data

If you connect Google Search Console or Google Analytics 4 to Lyfe Forge, we access your data solely to provide the analytics features within the platform. We do not share your Google data with third parties, use it for advertising, or store it beyond what is needed to display your reports. See our Google API Policy for full details.

5. Data Storage and Security

Your data is stored on secure servers located in Australia. We implement industry-standard security measures including encryption in transit (TLS) and at rest. We conduct regular security reviews and access controls are limited to essential personnel only.

6. Data Sharing

We do not sell your personal information. We may share data with:

  • Service providers who help us operate the platform (e.g., cloud hosting, payment processing)
  • Legal authorities when required by law

All third-party providers are contractually obligated to protect your data.

7. Your Rights

Under the Australian Privacy Principles, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your data (subject to legal retention requirements)
  • Opt out of marketing communications at any time

To exercise these rights, contact us at privacy@lyfeforge.com.au.

8. Cookies

We use cookies to improve your experience. See our Cookie Policy for details.

9. Changes to This Policy

We may update this policy from time to time. We will notify you of significant changes by email or via a notice in the platform.

10. Contact Us

For any privacy-related questions or concerns, contact us at privacy@lyfeforge.com.au.